博客來精選推薦Semiotics and Verbal Texts- How the News Media Construct a Crisis

Semiotics and Verbal Texts- How the News Media Construct a Crisis

Semiotics and Verbal Texts- How the News Media Construct a Crisis 評價

網友滿意度：

要來讓自己熟悉另外學的第二語言

最快又最方便的做法就是閱讀了!!(個人經驗)

像這本

Semiotics and Verbal Texts- How the News Media Construct a Crisis

就是我在研讀書籍~ 主因當然是因為類別喜歡啦~

而且難度來說~~ 還~~~算OK啦XD

所以推薦給獨立自主學外語的朋友們唷!

有喜歡趕快手刀搶購吧!

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Semiotics and Verbal Texts- How the News Media Construct a Crisis

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This book offers an innovative approach to analysing written texts, grounded in principles of semiotics. Envisaging whole news media representations as ‘signs’, and using the real-world example of the BP Deepwater Horizon crisis, the author demonstrates how business crises are constructed through language. Gravells identifies patterns of language which show a progression from one kind of ‘current news’ representation to a different kind of coverage. ?This coverage positions the crisis as having symbolic and conventional meaning within varied social contexts, including the arts, business and the environment. Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws ‘language maps’ of different phases of the crisis representation, showing how an early ‘iconic’ phase of representation moves through an ‘indexical’ to a ‘symbolic’ phase, and projects a return to a ‘naturalised icon’. ?This book will be of interest to researchers and students of semiotics, those exploring research methods and linguists with an interest in business and media communications.

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